Let’s be honest, nobody loves compliance training. It often feels like a chore – something we have to do, not something we want to do. But what if we could change that? What if compliance training could actually be engaging, even enjoyable?
Here at Ethiciti, we believe it can. And one of the keys is storytelling. (Remember how we talked about the importance of emotion in learning? Well, storytelling is a masterclass in tapping into emotions!)
Think about it: we’ve all been captivated by a good story. Stories draw us in, make us think, and stay with us long after we’ve heard them. They help us connect with information on a deeper level, making it more meaningful and memorable. It’s no surprise that more companies are recognizing storytelling’s power in compliance training. But simply having a story isn’t enough. Many companies are now incorporating narratives, but where Ethiciti excels is how we begin those narratives. We understand that grabbing attention right from the start is crucial. Our training videos and motion graphics don’t just tell a story; they hook the learner from the very first second, creating an immersive experience that traditional compliance training simply can’t match.
Instead of just listing rules and regulations, we can use stories to illustrate the “why” behind them. We can show the impact of compliance (or non-compliance) on real people, making the training more relatable and relevant. For example, instead of simply stating a policy against harassment, a story could show the devastating consequences of harassment for both the victim and the perpetrator, as well as the organization’s culture and reputation. This creates a stronger emotional connection and a deeper understanding of the ethical and legal implications. The story could depict a scenario where a talented employee leaves the company due to a hostile work environment created by harassment, impacting team morale and productivity. Or, it could illustrate the legal repercussions and financial costs associated with a harassment lawsuit.
Of course, storytelling is just one piece of the puzzle. We also need to think about instructional design, ensuring that the training is well-structured, interactive, and user-friendly. (We talked about this in our previous post, Neuroscience in Compliance Training? Who Knew!, where we explored the AGES model.)
By combining engaging storytelling with expert instructional design, we can create compliance training that is not only effective but also enjoyable. Who knows, maybe we can even make compliance training something people look forward to! (Okay, maybe that’s a stretch, but we can definitely make it better!) Stay tuned for our next post, where we’ll discuss the importance of keeping training content fresh and relevant.
